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JOB SUMMARY: Eyecare Marketing
- The incumbent will be responsible for developing marketing strategies and promotional plans for the assigned brands.
- The strategic plans should be developed keeping patient at the centre and should be of long-term and short-term both.
- The employee must conduct their work activities in compliance with internal requirement of organisation and all applicable regulatory requirements.
- Internal requirements include compliance with ethics, environmental health and safety, financial, human resources, and general business policies, requirements and objectives.
KEY DUTIES AND RESPONSIBILITIES:
- Responsible for designing Marketing Strategy, Cycle plans, Promo inputs such as Visual aids, literatures and ensure effective implementation of the same in the field to meet specific organizational objectives for the assigned Eye care pharmaceutical brands
- Analysis of Internal Sales Data, IQVIA Sales & Prescription, C-Marc and other primary research information for the assigned brands & segments, for both internal as well as competitor products
- Train the new field staff on the disease/products, the promo material usage. Conduct refresher courses periodically. Guidance on customer identification/profiling
- Support the field staff on field communication, doctor objections, and queries, handle competitor claims, and manage Key Opinion Leaders
Education and Experience
- He/She should be a B.Pharm or Science graduate with post graduate degree in business management.
- Should have overall at least 4-6 years of experience in Marketing.
Essential Skills and Abilities
- Product Management
- Communication Skills
- Management Skills
- Interpersonal Skills
UG:B.Pharma in Any Specialization,B.Sc in Any Specialization
PG:MBA/PGDM in Any Specialization
Vipany Management Consulting Pvt Ltd.
vipany management consulting pvt ltd
Contact Company:Vipany Management Consulting Pvt Ltd.
Address:vipany management consulting pvt ltd